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Training Blog


By | Training Blog

Here are 5 non-negotiable principles you must follow in order to achieve your financial goals. Whether your goals are to earn six figures or seven figures per year, every financially successful person has mastered these 5 keys:

1) Find Your Own Personal WHY

The most downloaded TED talk is Simon Sinek’s talk, “Start With Why”. If I place an iron beam a couple inches off the ground and ask you to walk across it for $100, everyone and anyone would do it. But if I were to take that same beam and place it between two skyscrapers thousands of feet up in the air and tell you that I have a $100 to give to the first person to walk across it, I would be surprised if I had any volunteers. However, if we put your child, your spouse or one of your parents on the other side and tell you that your loved one is about to die and that you are the only one who can save them, then not only would you find a way to get across to the other side, but you wouldn’t even need the $100 to do it. This is what our “Why” is. It’s something that will make us move heaven and earth to make it happen and it is something that has nothing to do with money. For you to achieve your financial dreams, you must have this kind of Why otherwise you have lost before you even started.

2) Winning the Head Game

We all have stories that get played on repeat within our own head. Humans on average have over 60,000 different thoughts per day, however 59,000 or roughly 98% of them were the exact same ones we had the day before. For us to improve our financial situations we must learn how to master these stories, especially the negative ones; then we need to fill our mind with new ways of thinking. Our old thought models have become obsolete. If we want to upgrade our financial situations we must upgrade our thought programs.

3) Mastering our Emotions

Every emotion such as fear or love, holds within that emotion a million different words, experiences and memories. In fact, our brain doesn’t store memories as words, it store memories as emotions. The more we can master our emotion, the more we can begin to influence the world around us. The world does not respond to us based upon what it thinks we deserve, but rather the world responds to us based upon how we view ourselves and what we think of ourselves. If we are confident and view ourselves as someone who is financially successful than the world will respond to us to the level in which we feel that emotion.

4) Getting a Coach, Mentor or Group of Individuals who are more Successful than Yourself

I call this the law of conformity. If we mix a glass of hot water with a glass of cold water the resulting glass will take on the temperature of whichever glass was stronger and bigger. If we associate with those with the same financial status as ourselves, then we are mixing with the same temperature of water and no change ever occurs. However, if we can associate with those of warmer water than it will raise the temperature of our glass of water. This applies 100% to our financial situations. We must find mentors and coaches and associate with those who have mastered earning more money than we have.

5) Leveraging a Process/System that has been Tested and Proven to Work

You need a system/process that is like a money machine that you just keep oiled and running smoothly and where all it does is pour money into your bank account every single month. I have developed such a system and process. Download my free Apple app or Android app (on your mobile device) and click on “How To Earn $200k/year” and for free I will share with you what my system is and how it will work for anyone no matter their skill set or background!

Learn about our 200k per year program.

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By | Training Blog

Whether you’re at a conference or traveling for business, sales opportunities are everywhere. Are you ready for them? Elevator pitches are a classic way to make an impression in a short amount of time. If you encounter a networking or sales opportunity, you should have a quick introductory pitch to help them remember you and your company. Learn more about this and other topics in sales training in our Business Minds seminars.

Keep it Short & Sweet

An elevator ride only takes about 30 to 60 seconds to complete. If you meet a big potential client, do you know how to break the ice and help them remember you? This is the point of an elevator pitch. You want to keep the whole thing under a minute, short and sweet. In its essence, an elevator pitch is the “who, what, when, where and why” of your organization.

Clear Mission Statement

Even if you’re charming and memorable, if you don’t state what your company does, your elevator pitch is ineffective. Use clear, simple language to spell out what your objective is for the pitch. This is the best place to start with your pitch, simply state what your company does. For example, if you offer staffing solutions, say it. Being overly clever may obscure the point and take up precious time in your pitch.

Problem Solving

The best businesses solve needs or answer questions for those who need it most. During your pitch, focus on the solutions you offer, provide quick statistics and facts that support the value of you or your organization. Concrete facts aren’t only helpful and interesting, they’re easy to memorize for your pitch.

Stand Out

No matter where your elevator pitch takes place, your audience already has lots to remember. From pitches in the airport to one or two at a meeting, you need to stand out beyond the noise of their daily life. After all, you’re speaking with them for under a minute. Chances are you and your organization have competition, so what sets you apart? Do you have a different process? Do you approach the solution differently? Give concrete examples of how you and your company stand out.

Be Interactive

People always know when they’re being sold something. Even if your audience is in sales, they know all the tricks. To make your elevator pitches feel less like a commercial and more like a conversation. For example, beginning or end your pitch with a question will give your audience something to think about.


Everyone memorizes and learns things differently. If networking makes you a little nervous, it may be best to memorize your pitch or at least have an outline memorized. The more people you pitch to, the better you’ll become.


By | Training Blog

Sales training can prepare you for a number of scenarios, but only experience can truly arm you against difficult customers. Difficult customers come in many different forms, no matter what industry you work in. Follow some of our simple tips and check out our business seminars to keep your cool when dealing with a tough client and improve your sales skills.

Listen Patiently and Be Empathetic

There’s nothing like expressing a concern only for it to fall onto deaf ears. When speaking with an upset or difficult customer, try to remain open and truly listen to what they have to say. They may be upset because they feel like their voice hasn’t been heard. By listening, you build trust and confidence instead of fighting back with more words.

It may be easy to dismiss a customer’s concerns or request if they’re being difficult. But remember, people always have their own reasons for being upset. What upsets you might not upset your coworkers. While listening is important, you don’t always need to help them with words. Keep an open mind, open body language and use small verbal cues can show them that you’re listening. Repeat their points back to them, so they know you understand.

Speak Softly & Slowly

As a salesperson, you represent your company. If you match a difficult customer’s tone, you may only upset them further and hurt your company’s image. If you act just as difficult as your customer, they will think you aren’t listening or don’t care about their problem. By maintaining a calm, collective attitude, you give them a baseline to work from. When they see that you aren’t alarmed by the issue, they will likely lower their defenses. Additionally, when you refuse to add to their own emotional chaos, they become easier to handle.

Picture an Audience

It might be easy to lose your cool around a tough customer if you’re alone. But think if your supervisor, other clients or fellow salespeople were around to see it. Even when a customer comes to you with a big problem or a big attitude, you need to represent your company well. You should maintain an air of professionalism that would impress your other customers as well as tell your difficult client that you can handle the situation. If you picture an audience in your head, it helps you hold yourself accountable for what you way and how you speak with this difficult person.

Don’t take it personally

If your customer asks for something you can’t provide, it isn’t your fault. As long as you stand your ground, treat them kindly and patiently while listening to their problem, you’ve done your part. Whether they understand that or not, anything they say to you personally is actually directed at their own frustration. If the customer resorts to insults, try to ignore them. We all say things we don’t mean when we’re upset.


By | Training Blog

When you’re trying to obtain leads and drive your sales and marketing pipeline, it’s easy to forget about customers’ feelings. The truth is, you need to address the emotional needs, hopes, wants, fears and aspirations of your customers.

Empathetic marketing is about moving out of your own mind and into the mind of the customer. When you move away from business-centric thinking to customer-centric thinking, you can speak directly to customers’ motivations. This type of marketing is based on feeling helpful, identifying and solving problems and understanding how to make your customers’ lives better.

Here are a few ways that you can practice empathetic marketing:

Put customers first

Take interest in your customers and understand their motivation. Buyers base most actions on feelings, with some logic in the background. You need to go beyond the product. Speak the end results and feelings that the buyer seeks.

Listen to understand

Most people don’t listen with the intention of understanding, they just listen to reply. When customers are in your office, listen to understand their motivations. Many marketers only rely on survey data or focus groups to learn about how customers think and feel. Empathy will help you intuitively interpret the context while understanding the context and feelings the customer is communicating.

Don’t be pushy

Develop conversations, not campaigns. Instead of pushing your agenda, extend an invitation to converse. When you push a campaign on a customer, they feel like you want something from them instead of feeling as though you want to help them. Prove that you’re interested in their world and motivations.

Remember that marketing is helping

Marketing and lead nurturing are linked to helping. Customers can feel when someone is trying to push them to do something. They can also recognize when someone sincerely cares about them. Genuinely try to help instead of pushing your agenda. Treat your customers like a friend or loved one.

Give them shareable content

Content worth sharing will organically emerge from placing the customer first, understanding and helping them. There is more than enough content in the world, so customers don’t need more. What they do need is useful content that can convince their company to choose a different path.


By | Training Blog

Everyone is on social media these days. This is why platforms like Facebook and Twitter are so useful for driving sales and growing your business. However, there are certain measures you should take to be effective. If you want to use social media as a sales tool, the following strategies will help you find success.

Begin with profiles

The first thing interested customers will do is type your name into Google, and your Facebook profile will be displayed as one of the first few search results. People are familiar with Facebook, so it’s one of the links they are most likely to click on. Make sure that you use appropriate links on your page, verify contact information and encourage users to reach out to you with a friendly, visible call-to-action.

Drive traffic to landing pages

Many businesses have great success driving traffic from social media to landing pages, but most social users aren’t going to click through multiple pages to make a purchase. Consider selling directly from your landing pages. Buying can be as simple as a few clicks and diminish the likelihood of users losing interest in your product before purchasing.

Perfect PPC advertising

The impressions you get from Facebook are more relevant than those from Google AdWords. Facebook allows you target based on anything from age and gender, to income and spending. You can also display ads based on geographical region, personal interest or occupation. With customization, there are endless possibilities.

Use social selling tools

If sales are your focus and you want to sell directly from social media, there are tools that turn your profiles into ecommerce-enabled pages. Applications like Shopial or Soldsie sync with PayPal, Shopify or Amazon to complete transactions. This method makes the purchase process quick and easy.


By | Training Blog

As a CEO, you are the face of your company. Even though responsibilities also fall on the VP of sales or CTO, you are the leader who drives the performance of your company. A CEO needs to make good decisions, build company culture and much more to be successful. We offer CEO training seminars at Business Minds Research and Development in Salt Lake City, but if you can’t attend our seminar, here are five essential qualities of a great CEO:

A transparent vision

A CEO should be able to determine and communicate the organization’s strategic direction. If this isn’t settled it’s difficult to make decisions about anything else in the business. The company is just a group of people pursuing individual goals without shared vision. The CEO needs to be able to describe a vision in a clear, engaging way for everyone involved. Everyone in the organization should understand how this direction affects their job.


The world of business is continuously changing in both the digital and traditional workplace. A successful CEO needs to be able to embrace change at any time, because it’s not going anywhere. Large amounts of information can instantly be processed and sent, so it’s essential to be able to quickly evaluate digital information while also knowing how to advise employees face-to-face.


Today, the business world is much more collaborative thanks to social media and other online tools. The top-down structure of the past is no longer effective. CEOs should meet with their team members in an open-space instead of behind a desk in a corner office with a closed door.


Personal and professional lives are intertwined now more than ever. For this reason, modern leadership is deeply connected to the whole idea of the employee. CEOs need to empower employees by nurturing them to share experiences, interest and personalities within the workplace.


A CEO must be able to take calculated risks after evaluating the benefits and costs of the decision. Anyone who isn’t good at taking risks is generally not suitable as a CEO, as this will cause the company to fall behind competitors. A good CEO should be able to take risks without jeopardizing the survival or profitability of the company.


By | Training Blog

Businesses are vulnerable to dramatic swings in profit, but simple changes can reduce this problem. From the moment you generate a lead, you need to be rigorous in your sales processes. A business training sales seminar from Business Minds Research and Development in Salt Lake City is a great way to learn how to become more successful in sales. But until you can attend one of those, here are some tips on how to drive more effective sales.

Be systematic about lead generation

Make sure your company systematically generates enough leads to keep business in the pipeline. Many entrepreneurs get caught up in daily tasks and forget to think about the future. Set specific targets for the number of prospects you want in the funnel and plan the number of appointments you intend to secure with prospective clients. You should use the rest of your time to handle ongoing sales projects.

Establish a sales cycle

The type of business you’re in determines your sales cycle, which is the amount of time that elapses between your initial meeting with a potential client and closing a deal. This varies from one company to the next, but you need to understand how much time it takes on average. Make a list of your 20 most recently closed sales, jot down how long each took and compute the average.

Know your numbers

Every company needs a minimum number of prospects at all times to maintain sales. Look at the number of closed transactions you want every month along with your average sales cycle. You need to know what percent of prospects contacted will end up buying. These figures help you set targets for your company.

Actively look for referrals

It’s good for any business to get referrals from satisfied clients. A good way to avoid asking for a direct referral is by encouraging clients to talk about customers and suppliers. When you’re talking to a potential client on the phone, this is a good time to reach out for referrals.

Make appointments

You should refrain from making a sales pitch on the phone. Instead, try to secure a meeting and be prompt about it. Prospects don’t like it if you take too much time on the telephone, especially with the initial call. The second meeting after intial contact is equally as important. Make sure the client has you scheduled in their calendar.

Prepare for negative responses

Typical negative responses to cold calls include:

  • I’m dealing with someone else
  • I’m too busy
  • This isn’t a good time
  • Send me material first and then we’ll talk


By | Training Blog

“Asking good questions is productive, positive, creative, and can get us what we want”. Most people believe this to be true and yet people do not ask enough good questions. Perhaps one of the reasons for this is that effective questioning requires it be combined with effective listening.-Irene Leonard




Effective Questioning


About Topic:


Questions Lead to success, those who are the most successful in their chosen professions are those who know how to best help those whom they serve.  As you will come to know, they have reached their level of success because they thoroughly understand their profession and they completely understand the team they lead and what their team’s needs are.  How do they find out about their profession and their team’s needs?  They find out by asking compelling, timely and relevant questions?


Importance of Topic:


People follow people they like and trust.  Building trust is essential to successfully helping your customers, coworkers or team get what they want and need.  Build trust early and fast because you don’t have much time. Your initial conversations must be effective at building trust and helping those you lead to engage.  When a customer wants to get down to business and see what you have to discuss show them respect and begin with a statement that will help you and the other person focus on understanding their wants and needs –not yours.

Future and pondering questions of how this topic can help your future organization?








By | Training Blog

“When the eyes say one thing, and the tongue another, a practiced man relies on the
language of the first”. – Ralph Waldo Emerson


Understanding Your Customer’s Language

About Topic:

Know your client! Do you know their personality style? Help them buy the way they like to buy through understanding their personality traits. The best way to come to know something about anything is to observe it! Observe your prospects, pay attention, watch their body language. How are they responding to you?

Importance of Topic:

When a prospect leans forward, it is an indication that they are interested in what you are saying. If they have eye-to-eye contact with you, they are connected and they are interested. If they are pulled back and looking away, they are signifying that they are concerned about something else and are away from the discussion. Be alert and attentive. In so doing, they will show you how they like to buy.
Future and pondering questions of how this topic can help your future organization?





By | Training Blog

“Determine never to be idle.  No person will have occasion to complain of the want of time that never loses any.  It is wonderful how much can be done if we are always doing”.  –Thomas Jefferson




“Managing Our Time”


About Topic:


Time is a very precious commodity that each of us have.  Once our time is gone, it is gone; we cannot call it back.  Our accomplishments or the lack thereof is a reflection of how we have managed the events for which our time has been spent.  How do we spend our time?  Are we as efficient as we would like to be, or do we waste a lot of time?  Do we realize that when one minute is wasted every day, then we have lost almost 6.5 hours per year?  That is just for one wasted minute every day.  This message is not advocating a strict rigid adherence to a schedule; rather, it is to show the dynamics of how fast time slips away from us. So how much time do we feel we waste?


Importance of Topic:


Winston Churchill once said, “He who fails to plan is planning to fail.”  The question is why is it so powerful to plan our day?  The answer lies in the culmination of several points of human psychology.  Modern psychological research has shown in a number of studies that willpower is an exhaustible resource.  This concept know as ego-depletion suggests that increasing productivity lies not in an increased effort, but a methodical application of strategy such that the day does not require constant willpower.

Future and pondering questions of how this topic can help your future organization?